Vasundhara has closely worked with 10+ D2C brands over the past 3 years. From defining brand strategy, to effective retention marketing strategies, she is focussed on building in the Indian D2C consumer landscape.
Prior to this she has worked in the FMCG space for about 6 years (Procter & Gamble, Godrej Consumer Products and Idea Cellular Ltd.), with core expertise in shopper marketing, modern trade & e-commerce, and sales strategy.
She has led sales teams in Modern Trade as well as General Trade, sold to Kirana store owners and negotiated with wholesale shopkeepers, and truly understands how consumer India works.
She did her undergrad from St. Xavier’s Kolkata, and her MBA from Xavier Institute of Management, Bhubaneswar – specialising in marketing in both.
In 2014, she was awarded the Economic Times Young Leader award (B-School version).
She is an avid reader and loves reading anything on business, marketing, psychology, spirituality, history and philosophy.
Marketing is not what we do. It is who we are
Seth Godin
FROM THE BLOG
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