Brand Strategy & D2C Growth Advisory
Positioning, product and pricing, channel architecture and the demand engine — built as one connected system.
Most brands don't have a marketing problem.
They have a digital business that was never designed.
Channels picked by default. Prices set by habit.
Spend that can't tell you which SKU it bought.
Break-out brands are built the other way round.
Positioning first. Economics second. Media last.
A closer look at what changed, and what drove it. See all six →
A premium kids clothing brand
A premium clean beauty brand
A premium apparel brand
A free and inclusive beauty brand
An India-inspired toys brand
A premium haircare brand
End to end — from what the brand stands for to what it costs to acquire a customer. Two connected practices, one P&L.
What the brand stands for, who it is for, and why it wins — built for a consumer who discovers, compares and decides online.
Where growth is actually breaking, what to build, and the engine to run it — handed to your team when it works.
What founders say after working together.
Within the first month, I could tell this is a consultant worth every rupee. Vasundhara won't beat around the bush — she gets straight to the point. She has added clear and measurable value through her mastery over performance marketing, brand building, and the D2C space. She has become more than a marketing consultant — almost a business consultant for Gubbachhi. 10/10.
She took our idea and helped bring it to life. Vasundhara is an excellent researcher, thinker and executor — the holy trinity. She challenged herself and the status quo to help consumers make quicker, more confident purchase decisions.
Clear thinking and always doing what's right for the business first. The ability to break complex problems into simple, actionable items. And the sincerity with which she closes every commitment — that is rare.
The strategies Vasundhara recommended were not only innovative but also practical, leading to a significant improvement in how we communicate our message. Her ability to blend creativity with a deep understanding of brand dynamics is truly exceptional.
Senior-led. You work with the people who did the thinking.
Founder, Entangled
Six years leading sales and growth at Procter & Gamble, Godrej Consumer and Idea Cellular — general trade and modern trade, distributor economics, channel structure and category management at scale. Then four years building digital businesses for consumer brands from zero.
Most people in this market have one half or the other. Building a break-out digital brand needs both.
Every engagement has a defined scope, duration and fee, agreed before we start. Most begin with a short diagnostic.
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