I’m Vasundhara, and I work with founders building D2C and consumer brands across beauty, fashion, lifestyle, kids, F&B and emerging consumer categories.

You’ll likely find working with me valuable if you are:

• Running a D2C brand and trying to scale revenue
• Experiencing rising CAC or slowing growth
• Unsure which marketing channels or strategies to prioritise
• Looking for an external strategic perspective on your brand
• A founder preparing to launch a new consumer brand

Brand Portfolio

I’ve partnered with 15+ D2C brands & founders, helping them build & scale sustainably. Here are some of my projects –

Kiro Beauty

Mai Soli (Fashion & Lifestyle)

Nippetals (Fashion & Lifestyle)

Sacred Grove

Gubbachhi (Kids)

FAE Beauty – FAE Studio
End-to-end ownership & execution of FAE Studio – Consumer Research, User Flow Design, Web Development, Project & Campaign Management, Post-Purchase Analytics

Read the full case study here

SkinInspired (Luxury Skincare)

Udyan Tea (F&B)

Led D2C for the brand – from creative ideation to retention marketing strategies.

Lavi.one (Wellness)

Defined the brand’s positioning & GTM Strategy, and led campaigns for lead generation.

Ways you can work with me

D2C Growth Strategy Session
90 Mins | Rs. 12,000

A deep dive into your brand’s growth challenges.

We’ll analyse your marketing approach, diagnose bottlenecks, and identify the most effective opportunities to unlock the next phase of growth.

During this session we will cover:

• Customer acquisition strategy
• CAC and performance marketing challenges
• Marketing funnel optimisation
• Brand positioning and messaging
• Retention and repeat purchase opportunities

Outcome:
A clear roadmap for the next stage of your brand’s growth.

Book Strategy Session

D2C Brand Ideation & Launch Strategy (Pre-Revenue)
60 Mins | Rs. 5000

Designed for individuals exploring or preparing to launch a consumer brand.

This session helps turn your idea into a structured plan for building and launching your brand.

We’ll work through:

• Evaluating your product and category
• Defining a clear brand positioning
• Early go-to-market strategy
• Key priorities before launch

Outcome:
A clear roadmap for moving from idea to launch.

Book Ideation Session

Growth Consulting for your D2C Brand (Long-Term)

For founders looking for ongoing strategic support, I work closely with a limited number of brands through my consultancy Entangled Marketing.

These engagements focus on solving deeper growth challenges and building sustainable marketing systems.

Typical consulting work includes:

• Diagnosing growth bottlenecks
• Building scalable acquisition strategies
• Structuring marketing teams and systems
• Strengthening brand positioning and messaging
• Designing growth experiments and expansion strategies

Consulting partnerships are typically best suited for brands that are actively scaling and looking for consistent strategic guidance.

Book Discovery Call

What people are saying

“Working with Vasundhara on FAE studio has been a pleasure. She took our idea, and helped bring it to life. She is an excellent researcher, thinker and executor – the holy trinity! Vasundhara challenged herself and the status quo with respect to how far we could push the envelope to make our consumers make quicker more confident purchase decisions – and helped us execute our project wonderfully!”

Karishma Kewalramani

Founder, FAE Beauty

“Vasundhara has been a key partner in building Sacred Grove from the very first month.
Over the past year and a half of working with VJ, three aspects of her way of working have stood out for me ; 1. Clear thinking and ability to do/recommend what’s right for the business. That is ALWAYS her first priority 2. The ability to break down a complex problem statement into simple, actionable items and 3. The sincerity(and genuine interest) with which she closes any work commitment.”

Akaankshaa Paranjpe

Founder, Sacred Grove

Let’s unlock growth together

If you liked what you read above, let’s get on a call to discuss synergies.

About Vasundhara

Vasundhara is a D2C Growth Consultant and Brand Strategist working with digital-first consumer brands.

With experience across global FMCG companies (P&G, Godrej Consumer Products & Idea Cellular) and fast-growing startups, she now helps founders diagnose growth challenges and build scalable marketing systems.

Through Entangled Marketing, she works closely with founders to bring clarity to brand strategy, acquisition, and long-term growth.

Click here to know more about her