← All case studies
Kids · Apparel

Dulaar

India's most premium kids clothing brand

Brand StrategyCommunication StrategyConsumer ResearchGrowth ConsultingWebsite CRORetention Strategy
Dulaar
01 · The Brief

Problem statement

The brand had been stuck at the same revenue level for over two years and wanted to supercharge its growth to the next level.

02 · Approach

What we did

  1. Conducted consumer research to understand existing brand perception
  2. Conducted secondary research to map the category landscape and potential white spaces
  3. Analysed existing customer data to understand the customer base, demography and behaviour
03 · Strategy

Growth recommendations

  1. Research and data analysis showed Dulaar had the potential to lead the new-born entry segment, where willingness to pay a premium is high
  2. Diversified the portfolio to introduce SKUs for the right occasion at the right price, building a repeat ladder
  3. Redesigned the website home and PDP landing pages to drive conversions and communicate the premium proposition
  4. Built a social media strategy around founder-led content and extensive creator seeding to build trust and reach
04 · Outcome

Results

Positioned Dulaar as the go-to comfort-first kids apparel brand in India, capturing the customer at the point of category entry
A 3× increase in revenue over a nine-month period
A 2× improvement in website conversion rate
A 20% improvement in repeat rate
Let's talk

Where should your next phase of growth come from?

Every engagement has a defined scope, duration and fee, agreed before we start. Most begin with a short diagnostic.

Start a conversation →See how we work
vasundhara@entangled.co.in