Kiro Beauty

The brand wanted to unlock levers of growth it was underplaying across D2C, marketplaces and quick commerce.

1. Conducted consumer research to understand brand perception and portfolio strength
2. Conducted secondary research to map the category landscape and assess the strength of Kiro's positioning
3. Analysed customer data and ran heatmap analysis to understand the customer base, demography and behaviour

1. Found that Kiro's ‘clean beauty’ positioning had been diluted by heavy reliance on discount-led advertising — recommended solidifying it through social and influencer seeding
2. Found that while Kiro focused on Indian skin tones, its communication leaned toward fairer tones — rebuilt this through the right collaborations and visuals
3. Built a communication stack for the D2C website, marketplaces (Amazon and Nykaa) and quick commerce
4. Built the TOF–MOF–BOF communication stack for Meta and Google advertising