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Beauty

FAE Beauty

A free and inclusive beauty brand

Consumer ResearchFAE Studio — Inception to Launch
FAE Beauty
01 · The Brief

Problem statement

To improve conversions for FAE products by building an online content-to-commerce shopping experience.

02 · Approach

What we did

  1. Conducted consumer research to understand brand perception and online shopping behaviour
  2. Researched the international beauty market to study how global brands drive online beauty shopping
  3. Ran an offline casting call to recruit real customers for a video and photo shoot
03 · Strategy

Growth recommendations

  1. Build an online studio showcasing relevant shades for each skin tone and undertone combination
  2. Defined the user-flow journey for FAE Studio to make shopping for colour cosmetics simpler
  3. Identified and integrated the right AI tools for a seamless online shopping experience
04 · Outcome

Results

An online content-to-commerce platform that improved the shopping experience for FAE customers
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