The Brief
Problem statement
To improve conversions for FAE products by building an online content-to-commerce shopping experience.
Approach
What we did
- Conducted consumer research to understand brand perception and online shopping behaviour
- Researched the international beauty market to study how global brands drive online beauty shopping
- Ran an offline casting call to recruit real customers for a video and photo shoot
Strategy
Growth recommendations
- Build an online studio showcasing relevant shades for each skin tone and undertone combination
- Defined the user-flow journey for FAE Studio to make shopping for colour cosmetics simpler
- Identified and integrated the right AI tools for a seamless online shopping experience
Outcome
Results
- An online content-to-commerce platform that improved the shopping experience for FAE customers
ENTANGLED