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Kids · Toys
Gubbachhi
An India-inspired toys brand
01 · The Brief
Problem statement
The brand was unable to crack revenue via paid marketing, and wanted to build while spending efficiently.
02 · Strategy
Growth recommendations
- Media planning across Meta and Google to drive revenue for the brand from day zero
- Website homepage and landing page CRO to improve the e-commerce store experience
- Introduced the right cart offers to incentivise a higher AOV
- Identified that ‘sustainable’ is a weak proposition in the toys category, with low willingness to pay — leading to portfolio diversification and SKUs at the right price
- Identified that CLTV was poor due to a lack of the right SKUs — leading to portfolio diversification to inspire repeats from the existing customer base
- Social media strategy to improve organic reach for the brand
03 · Outcome
Results
Drove revenue for the brand at 1.5–2× ROAS
Improved website conversion rate to over 3%
Improved reach by activating an influencer seeding programme
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