Gubbachhi

Problem statement

The brand was unable to crack revenue via paid marketing, and wanted to build while spending efficiently.

Growth recommendations

• Media planning across Meta and Google to drive revenue for the brand from day zero
• Website homepage and landing page CRO to improve the e-commerce store experience
• Introduced the right cart offers to incentivise a higher AOV
• Identified that 'sustainable' is a weak proposition in the toys category, with low willingness to pay — leading to portfolio diversification and SKUs at the right price
• Identified that CLTV was poor due to a lack of the right SKUs — leading to portfolio diversification to inspire repeats from the existing customer base
• Social media strategy to improve organic reach for the brand

Results

• Drove revenue for the brand at 1.5–2× ROAS
• Improved website conversion rate to over 3%
• Improved reach by activating an influencer seeding programme