Sacred Grove

To build the brand strategy and digital go-to-market strategy for the brand.

1. Conducted consumer research to understand current behaviour towards haircare and hair habits
2. A/B tested multiple communication angles across social and paid marketing
3. Tested multiple media strategies to crack performance marketing for the brand

1. Over a six-month test-and-learn period, refined the brand position, NPD strategy and pricing strategy
2. Identified the hero SKU and built an acquisition strategy around it
3. Built a SKU-wise retention strategy to improve CLTV — front-loaded with WhatsApp marketing, supported by email
4. Introduced combos instead of single SKUs to improve AOV and ROAS