← All case studies
Apparel

The Zai Project

A comfort-first shirts brand

Brand StrategyBrand PositioningCommunication StrategyGrowth ConsultingWebsite CRO
The Zai Project
01 · The Brief

Problem statement

The brand was unable to crack revenue via paid and organic marketing, and wanted to build while spending efficiently.

02 · Strategy

Growth recommendations

  1. Media planning across Meta and Google to drive revenue for the brand from day zero
  2. Website homepage and landing page CRO to improve the e-commerce store experience
  3. Introduced the right cart offers to incentivise a higher AOV
  4. Social media strategy to improve organic reach, led primarily by founder-led content
03 · Outcome

Results

Drove revenue for the brand at over 3 ROAS
Improved website conversion rate to over 2.5% and CTR to over 4%
Let's talk

Where should your next phase of growth come from?

Every engagement has a defined scope, duration and fee, agreed before we start. Most begin with a short diagnostic.

Start a conversation →See how we work
vasundhara@entangled.co.in