The Brief
Problem statement
The brand was unable to crack revenue via paid and organic marketing, and wanted to build while spending efficiently.
Strategy
Growth recommendations
- Media planning across Meta and Google to drive revenue for the brand from day zero
- Website homepage and landing page CRO to improve the e-commerce store experience
- Introduced the right cart offers to incentivise a higher AOV
- Social media strategy to improve organic reach, led primarily by founder-led content
Outcome
Results
- Drove revenue for the brand at over 3 ROAS
- Improved website conversion rate to over 2.5% and CTR to over 4%
ENTANGLED