A structured, hands-on 90-Day Growth Program for 0→1 D2C founders
Not a single D2C brand fails because of lack of effort.
They fail because of bad growth decisions & some fundamental mistakes.
Founders are told to:
- Run ads before fixing communication
- Launch new SKUs before cracking one Hero SKU
- Hire agencies before understanding funnels
- Chase trends instead of fixing fundamentals
The result?
Poor ROAS. Lakhs burnt in ad spends. And an unsustainable growth plan.
TrueNorth is a 90-Day D2C Growth Program designed to help founders:
- Identify the real bottleneck in your D2C business
- Fix the fundamentals before scaling spends
- Build a clear, repeatable growth system
- Make confident informed decisions based on real data
This is not an execution retainer.
This is growth architecture for your D2C business.
This program is designed for:
- 0→1 D2C founders (Minimum 5L MRR) looking to build with strong fundamentals
- Founders with MRR > 1 Crore looking to scale with efficiency
This is not for:
- Founders in the pre-launch stage
- Founders looking for “quick hacks”
- Brands wanting ad execution only
- Anyone unwilling to slow down to fix fundamentals
How It Works
- Duration: 12 weeks
- Format: 1 weekly working session (2 hours)
- Model: 1:1 with founder (core team optional)
Every week ends with a clear outcome
12-Week Structure & Deliverables
Week 1: Onboarding with the brand – Existing Brand Playbook
- What works? What could be better?
- Current priorities & Upcoming Calendar
- Communication & Creatives that have worked in the past
Week 2–3: Shopper Behaviour & Funnel Diagnosis
Deliverable: Shopper Funnel Drop-off & Behaviour Analysis
A diagnostic view of:
- Where users are dropping off
- Why conversion is leaking
- Where fixing one thing unlocks growth
Week 4: Product & Pricing Clarity
Deliverable: Hero SKU & Offer Architecture
A clear framework answering:
- Which SKUs deserve growth capital
- What the core offer should be
- What products are distractions
Week 5: Defining your TrueNorth Metrics
Deliverable: North Star Metrics & Action Framework
A decision tool defining:
- The key metrics that matter most to crack growth
- Action plan that moves each metric
Week 6: Conversion-Led Communication Strategy
Deliverable: TOF–MOF–BOF Messaging Framework
A clear guide for:
- What to say at each funnel stage
- What messaging to stop using
- Creative Framework & Reference Moodboard
- Consistency across ads, PDPs & content
Week 7: Conversion Rate Optimisation
Deliverable: High-Impact CRO & PDP Optimisation Blueprint
A prioritised plan covering:
- Optimised PDP structure
- Trust, proof & copy improvements
- High-impact fixes before spending more
Week 8: Social & Creative Direction
Deliverable: Content Pillars & Creative Direction Playbook
A playbook defining:
- Founder-led content plan
- UGC & influencer frameworks
- Education & trust-building content
Week 9: Scale Readiness
Deliverable: Scale-Ready Website & Creative Checklist
A checklist confirming:
- The site won’t leak conversion
- Creatives are aligned to performance
- Traffic can be scaled safely
Week 10: Paid Growth Architecture
Deliverable: Paid Growth Campaign Structure
A clear structure for:
- Meta & Google campaign setup
- Performance Analytics Dashboard
- Scale vs pause decision-making framework
Week 11: Retention & LTV Growth Strategy
Deliverable: Retention & LTV Growth Framework
A system covering:
- Post-purchase journeys
- WhatsApp-led communication strategy
- Repeat purchase triggers without discounting
Week 12: Long-Term Growth Direction
Deliverable: 12-Month D2C Growth Roadmap
A founder-level plan:
- Analysing strategies that worked
- Scaling these to further improve revenue, retention & reach
- Exiting with a 12-Month Growth Plan
What You Walk Away With
- 12 working growth documents
- Clear decision-making frameworks
- Reduced dependency on agencies
No faff. No theory. No blind scaling.
This program is led by
Vasundhara Jain
With a total of 10+ years in experience building brands and Go-To-Market Strategies.
Worked with 12+ D2C brands – FAE Beauty, Kiro Beauty, Gubbachhi, Mai Soli, Varco Leg Care, Mai Soli, SkinInspired, etc
Worked with Procter & Gamble, Godrej Consumer Products & Idea Cellular.
Your Investment
₹2,50,000 for 90 days
- +18% GST
- Program Fees to be paid in advance
TrueNorth is a selective program, designed to work with a focused group of founders. Once you apply, you will get a response within 48 hours.
This program is designed to:
- Reduce wasted ad spend & CM2 burn
- Save months of trial-and-error
- Prevent you from making mistakes that you don’t need to make
One avoided mistake often pays for the program.
Testimonials
“Vasundhara is a thorough professional, so she won’t beat around the bush, *zero pfaff* and gets straight to the point. She has added clear and measurable value to our brand through her mastery over performance marketing, brand building and generally over the D2C space.”
— Abhijith Shetty, Founder, Gubbachhi
“She is an excellent researcher, thinker and executor – the holy trinity! Vasundhara challenged herself and the status quo with respect to how far we could push the envelope to make our consumers make quicker more confident purchase decisions ”
— Karishma Kewalramani, Founder, FAE Beauty
“Three aspects of her way of working have stood out for me ; 1. Clear thinking and ability to do/recommend what’s right for the business. That is ALWAYS her first priority 2. The ability to break down a complex problem statement into simple, actionable items and 3. The sincerity(and genuine interest) with which she closes any work commitment. ”
— Akaankshaa Paranjpe, Founder, Sacred Grove
“The strategies she recommended were not only innovative but also practical, leading to a significant improvement in how we communicate our message.”
— Jitesh Agarwal, Founder, Treelife
This program doesn’t help you grow faster.
It helps you grow right & for the long-run.
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